Strategic Direction
Our Purpose
We are a diversified group that aspires to become a prominent global player, by providing quality products and services that meet our consumers’ expectations.
Inspired by our family heritage, we are committed to always maximizing the returns to all our stakeholders, while contributing in a beneficial way to society, demonstrating our concern for safety standards and the environment, and leaving a long-term sustainable legacy.
Our Values
We Hire, Grow, and Retain the Best Talent
Our people are our greatest strength because they add substantial value to every relationship we enter, and every opportunity we encounter is approached with confidence and passion based on our knowledge, skills, and the power of our beliefs.
We Do What We Say
We keep our promises; we only promise what we know we can deliver well.
We Do It with Integrity, Honesty, Trust, and Respect
Our reputation is based on decades of honesty and integrity.
We Work as One Team
We work together and collaborate to meet our consumers’ and customers’ needs.
We Have a Passion for Success
Every relationship we enter and every opportunity we encounter is approached with confidence and passion based on our knowledge, skills, and the power of our beliefs.
Our Business Principles
To remain competitive, grow globally, and sustain our business growth, we must continuously improve and innovate, demonstrating our care for our people’s welfare while delighting our consumers & customers and promoting our communities.