Commercial Sector
Since its inception in Aden, the Group has sought to focus on commercial activity as this sector is the foundation of the Group's progress and prosperity.
The Group started its commercial activities in 1938. It was a limited retail business which soon flourished and extended to import, export, agencies, and others.
Our pioneering approach to international trade and global logistics includes a wide product portfolio, creating sustainable business increases in value for the HSA Group, which is the result of the tireless efforts of building the roots of trust with consumers through a clear and comprehensive vision that ultimately contributes to interest in product quality and diversity.
Alongside our own products, we also distribute goods for other multi-national companies. Many of our major globally-recognized companies such as but not limited to Unilever, Porsche, Hyundai, Bayer, Roche, Pfizer, Sharp, Hitachi have been with us for several decades.
Our commercial activities include:
Partnerships
HSA Group has developed partnerships with a host of multi-national companies across the world. To this end, this helped us to specialize in the marketing and distribution of imported products from internationally-recognized brands.
Within a framework of mutual trust and commensurate with our common interests, we helped brands to establish a foothold across the Far East and Middle Eastern markets. Additionally, we work hand in hand to present our partners’ products to their chosen consumer base in the most positive and profitable fashion.
A well-developed and seamlessly integrated distribution network supports the Group’s partnership activities. Coupled with this, a highly qualified workforce manages the whole business – using the latest marketing and distribution technology systems to ensure maximum operational efficiency.
Our companies cover a wide portfolio of trademarks across several major sectors, including: